Do you love finding your next read based on the recommendation of a book influencer? We do too. We rounded up 15 bookish influencers who are a part of the BookTok community. New to TikTok? We’ve shared everything you need to know about the platform and its content below. Read on and give these content creators some love.
What is BookTok?
BookTok is the affectionate name given to the bookish community on TikTok, which is one of the latest and fastest-growing social media platforms to promote books. TikTok videos are short 15 or 60 second videos that can be combined with effects and sound overlays. You can find BookTok videos by searching the #BookTok hashtag. When you interact with TikTok videos of a specific subject the algorithm will remember that and show similar videos in your For You Page stream that you can swipe up through.
What content can you expect to see?
TikTok is a fun platform because the possibilities are endless for video content. You’ll find everything from book recommendations videos, skits based on books, book fan art, book reviews, and general bookish humor. There are always new trends and styles that are finding popularity.
What genres are popular?
The genres and books featured are ever-growing and changing as more creators join the platform. Readers are most interested in commercial and genre-focused fiction such as fantasy, romance, thrillers, and YA.
Who is using TikTok as a platform to talk about books?
Publishers have added TikTok for many of their different imprints to promote books and connect with readers. YA Imprints such as PenguinTeen, Epic Reads, and Novl have succeeded in creating TikTok videos that build upon their social branding and hook the YA readers that are on TikTok for book recommendations. You can also find BookishFirst (our giveaway platform for consumer reviewers) creating TikToks promoting books on their site.
Authors have also formed their own community called AuthorTok, where they share humorous videos about the craft of writing, their books, book recommendations, and advice on writing and publishing. Some authors you can find on the platform are Alisha Rai, Chloe Gong, Sara Raasch, Casey McQuiston, Victoria Lee, Victoria Aveyard, and Claribel Ortega.
@peacelovebooksxoI swear I don’t have a problem 😂 #booktok #romancebooks #bookworm #books #foryou #fyp♬ Original sound – CosplayGoth
@literaryxqueenno, you can’t borrow my books 😅 #booktok #bookish #bookobsessed #fyp♬ original sound – Ian McConnell